In order to attract international readers, it’s important to make sure your site can be found in their country’s version of Google search results. In this way, you can continue to build traffic to your website and convert this new traffic into sales. This article covers both interior blogging and SEO international strategies that you can use to achieve success with both approaches in the long run.
What is the best way to get started with a blog?
The best way to get started with a blog is to find your niche. Once you know what you want to write about, you can start creating content. But, before you start writing, it’s important to do some research. With a little planning and some effort, you can start a successful blog that will attract readers from all over the world.
One of the first things you should do is decide on a name for your blog. When selecting a name, make sure it fits in with your other branding efforts as well as what you are trying to accomplish. Next, create an outline of how you want your site to look and feel. This will help guide how much time you spend designing each page.
Why should I invest time in an interior blog?
If you’re looking to add an extra layer of interest to your home décor, an interior blog may be the way to go. By definition, an interior blog is a blog that focuses on the decoration, design, and furnishing of one’s home. But in practice, it can be so much more than that.
It might be something as simple as photographing a single room or two and showcasing how they were decorated with items from your own house. Alternatively, if you are starting from scratch or have just moved into a new home, an interior blog could help you plan out what kind of furnishings would best suit the space, where artwork should go or what color scheme would work best.
International SEO
Foreign positioning is aimed at improving the visibility of the site in other versions of search engines. It is a solution for websites or companies that want to reach foreign-language customers with their services or products. The search engine, recognizing the language and country to which the website is directed in a given language, will be able to display it in a specific country for selected key phrases.
Tips and tricks
If you’re looking to blog for an international audience, there are a few things you can do to optimize your site for foreign search engines. First, make sure your site is available in multiple languages. You can do this by using a plugin like WPML or by manually translating your content. Second, use hreflang tags to tell Google which version of your site is meant for which country. This will help ensure that users in different countries see the correct version of your site. Third, always include keywords for other countries. For example, when operating in England, you need to choose the best Glasgow SEO strategies or if you live in Canada but want to target people who speak French as well as English.
Keyword research
The first step to any good SEO strategy is keyword research. You need to find out what potential customers are searching for before you can optimize your site to rank for those keywords. Use tools like Google Adwords, Google Trends, Moz’s Keyword Explorer, SEMrush and others allow you to do this easily. Once you know what people are looking for on the internet then you will know which phrases and words should be used in your content marketing strategies.
Be aware of geo-targeting opportunities
Did you know that you can target your content specifically to readers in different countries? It’s called geo-targeting, and it can be a great way to connect with new audiences. All you need to do is add location-specific keywords into the title tag, meta description tag, H1 header tag and ALT tags of your blog post images (the ALT tags should also include the keyword).
Build relationships with bloggers in your space
One of the best ways to get your content seen by more people is to build relationships with other bloggers in your space. By guest posting on each other’s blogs, commenting on each other’s posts, and sharing each other’s content, you can reach a whole new audience of potential readers.
Conclusion
Interior blogging is a great way to share your personal style and connect with like-minded people from all over the world. But if you want your blog to be seen by as many people as possible, you need to be strategic about your international SEO.
Make sure to have original content on your website that isn’t available anywhere else, optimize images with alt tags and descriptions, use social media in your posts (especially Twitter), include geo tags on each post so that visitors can see where they are coming from while scrolling through posts. With these simple strategies in place, you’ll start ranking higher on search engines which will make it easier for people around the world to find your content!
Main photo: Radek Grzybowski/unsplash.com
