Local search results show up as part of the regular, organic search results on search engines like Google, Bing, and Yahoo. If you’re an interior shop owner who wants to attract more customers by getting your business ranked higher in local search results, then it’s important to know how to optimize your website for those kinds of searches. We’ve got 5 tips below that can help you achieve this goal and get more local customers through your door!
Why do you need local strategy?
If you’re running an interior shop, then you know that attracting local customers is essential to your success. After all, studies show that nearly 60% of consumers start their shopping journey with a local search. So if they can’t find you in the first place, they’re going to keep looking elsewhere. And if they do find you but can’t see any good reviews from locals or nearby businesses, chances are they’re going to go somewhere else too.
1) Use proper titles, descriptions, and headings on your website
Titles, descriptions, and headings are important on-page elements that help improve your website’s visibility on search engine results pages. By including relevant keywords in these elements, you can let both search engines and potential customers know what your site is all about. Remember to keep your titles short and descriptive – try not to use more than 60 characters. Descriptions should be at least 150-160 characters. Headings should also be kept short and descriptive of the content below it. Keeping this information concise will allow viewers to quickly skim through your site and get a sense of what they’re looking for before they even click.
2) Use high quality images in your online shop
Search engines like Google reward sites that offer a great user experience, and one of the key components of a great user experience is high-quality images. Not only do high-quality images make your site look more professional, but they also help you rank higher in search results. Be sure to use different types of images, such as product shots or photos of your interior design studio. It’s important to have a variety so that you can satisfy the needs of all potential customers who may be looking for something specific on your website.
3) Write useful content that links back to your e-commerce store
If you want customers to find your interior shop when they search online, you need to make sure your website is optimized for local search. Write blog posts about decorating and home design trends in the region where your store is located. Use popular hashtags in your content like #remodel or #newhome to increase your visibility on social media platforms like Instagram, Facebook, and Pinterest. Encourage customer reviews by creating a page on your site where customers can post feedback or reviews of their experience with you. Create a call-to-action button that encourages visitors to contact you if they have any questions about what you offer.
4) Always claim & verify your Google My Business listing
One of the most important things you can do for your interior shop’s local strategy is to claim and verify your Google My Business listing. This is a free listing that allows you to control how your business appears in search results. After claiming, be sure to add high-quality photos, opening hours, contact information, and links to your website or social media pages. You can also edit this information at any time by clicking on “Settings” within the menu on the left side of the page.
5) Create a ‘click-worthy’ landing page for your business
As a local business, it’s important to make sure your website is optimized for search engines – especially if you want to be found by potential customers in your area. One way to do this is with a click-worthy landing page on your site that includes your address and phone number so users can quickly get directions or call you. Try adding an interactive map of the location of your store, as well as photos and videos of the inside of the store (including images of what you sell).
Why you should work with SEO agency?
If you want to make sure your interior shop is ranking high in local search results, then working with a SEO agency Queenstown is a smart move. These agencies have the knowledge and expertise needed to help businesses rank higher in Google, so they’ll be more visible to customers who are looking for what you offer. Experts can help improve conversion rates and boost customer acquisition costs. It’s not hard work at all when it comes to managing this type of marketing strategy because agencies will take care of everything on your behalf.
Act locally, think globally. Local SEO as a way for international one!
As the world becomes more and more connected, it’s important to think about how you can reach a global audience while still appealing to your local community. One way to do this is through local SEO New Zealand. By optimizing your website and online presence for local search, you can attract both international and local customers.
To sum up, these five tips should help you get started with optimizing your interior shop for local search. By claiming and verifying your business on Google My Business, creating local content, and building citations, you can improve your chances of ranking in local search results. In addition, making sure your website is mobile-friendly and using targeted keywords will also help you attract more customers from your area. Finally, remember that all of the mentioned strategies will take time – so be patient! Good luck!